Helping Businesses Look Better,
Work Better, and Grow Better
Many organizations struggle because
design, technology, and operations function independently.
My work focuses on bringing those areas together through structured systems, documented processes, and user-centered experiences that improve efficiency, communication, and execution.
CORE COMPETENCIES
CRAFTING A STORY
Connecting strategy, content and creative execution to help organizations communicate clearly.
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Marketing Operations & Campaign Execution
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Brand Strategy & Visual Communications
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Content Strategy & Development
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SEO & Digital Marketing
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Creative Production & Direction
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Website & Digital Content Strategy
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Internal & Organizational Communications
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Presentation & Information Design
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Campaign Messaging & Audience Engagement
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Marketing Analytics & Performance Insights
ORGANIZING THE WORK
Bringing people, priorities and processes together to move work from idea to execution.
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Cross-Functional Project Leadership
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Strategic & Operational Planning
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Project Coordination & Execution
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Process & Workflow Improvement
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Stakeholder & Team Coordination
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Corporate Training & Development
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SOPs, Playbooks & Documentation
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Organizational & Department Planning
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Onboarding & Employee Resources
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Process Governance & Accountability
BUILDING THE SYSTEMS
Building the technology, workflows and knowledge infrastructure teams need to work effectively.
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CRM & Systems Administration
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Workflow Automation & Integration
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Pipeline & Lifecycle Management
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Data Management & Integrity
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Reporting, Dashboards & Analytics
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Knowledgebase Development & Governance
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Platform & User Administration
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User Training & Technology Adoption
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Intake & Client Journey Systems
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Forms, Fields & Process Logic
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AI interfaces and AI-assisted productivity tools
SKILLS
I've been fortunate to wear many hats throughout my career. The skills below reflect the areas where I've gained the most experience and delivered the greatest impact.
Systems & Platform Administration
CRM Configuration & Reporting
Graphic Design
Process Mapping
Training Development
Project Management
Technical Documentation
Knowledge Management
"Most of my work happens behind the scenes. The best outcome is when everything just works, the team is successful, and the company shines because of it."
- Shara Perkins
READY FOR WHAT'S NEXT?
Let's Build Something Better Together
Whether you're improving operations, implementing technology, designing customer experiences, or launching a new initiative, I enjoy helping organizations turn ideas into practical, scalable solutions.